The media are the litmus test of national culture. At the same time, they also represent one of the main agents of cultural changes. By selecting issues of interest and framing such issues along specific perspectives, the media contribute to a great extent to the construction of social reality and public opinion.
In the present time of downturn, the media capacity to place in the heart of the agenda issues related to economy, business and employment is crucial. Since 1 January 2017 the Osservatorio has launched a permanent monitoring project on these issues.