Gender perspectives,
Diversity & Inclusion

Advancing Diversity & Inclusion in Journalism

Advancing Diversity & Inclusion In Journalism (AD&IJ) is an Erasmus + small scale VET Project, co-funded by European Union, leading by Osservatorio di Pavia.

Partner organisations: COPEAM (Conférence Permanente de l’Audiovisuel Méditerranéen), Fondazione diversity ETS, Fundacion para la diversidad, IFJ, International Federation of Journalists.

The AD&IJ Project aims to promote Diversity & Inclusion (D&I) values and practices within the journalism field, at both the news coverage level and newsrooms composition and organisation level.

OBJECTIVES

• Enhance journalists’ understanding of the D&I values and practices in news coverage.
• Raise awareness among news media organisations of the importance of having diversified newsrooms and identify concrete ways to diversify editorial staff.
• Transfer D&I good practices from other fields (e.g., the advertising industry) to the specific field of journalism and/or from one area of diversity (e.g., gender/sex) to another (e.g., ethnicity), using a participatory approach that involves journalists and news media organisations, based in Belgium, Italy, Spain but also in Europe and Mediterranean Region.
• Develop and disseminate Guidelines for a D&I-sensitive journalism, at both the news coverage and newsroom levels, sharing them with all members of the AD&IJ project partnership and all other journalists and news media organisations not represented by the partnership but that the project can reach.

ACTIVITIES

• Participatory Workshops for journalists and decision-makers in news media organisation.
• Transfer of Good Practices from other fields to the specific field of journalism and/or from one area of diversity to another.
• Development of Guidelines for a D&I-sensitive journalism as a free and open-source resource.
• Dissemination, Exploitation and Communication of the Project.

100 women against stereotypes

Several research studies on women in the news media show that women are rarely called in as experts. Those who explain and interpret the world are almost always men: in 82% of cases, according to national research by the Global Media Monitoring Project 2015. Yet there are women experts. And they can dust off media language which, by ignoring them, ignores signs of the times and fails to recognise the contribution of women to all the various sectors of society: from politics to science.

This is why the Osservatorio di Pavia and the Gi.U.Li.A. association, in collaboration with Bracco Foundation and with the support of the Representation of the European Commission in Italy, at the end of 2016 launched www.100esperte.it, an online databank inaugurated in 2016 with the names and CVs of female STEM (Science, Technology, Engineering and Mathematics) experts, a sector historically underrepresented by women but a strategic one for the economic and social development of Italy.

The website was conceived and built to grow over time, increasing the number of experts and also the sectors covered. By now there are more than 130 STEM experts, with more than 70 in the Economics and Finance sector created in 2017. At the start of 2019 the databank was extended to the International Politics sector, including 80 new profiles.

In the next eight years the world GNP could grow by more than 2% if the gap in the participation of women in the economy were halved, estimates an OECD report. Stereotypes, discrimination and prejudice against women are making the world pay a significant price in lack of growth. Making the most of the competences of female experts is important for achieving a farsighted viewpoint on a more democratic and inclusive future that could guarantee greater wealth for all.

The selection of the experts was carried out in collaboration with the Centro Genders of Milan University for the STEMs, with the Bocconi University for the Economics and Finance area and with the Istituto ISPI for International Politics. The selection in all cases was supervised by a Scientific Committee.

The project is developed with Bracco Foundation and supported by the Representation of the European Commission in Italy and enjoys the patronage of RAI Radiotelevisione Italiana, the National Council of the Ordine dei Giornalisti and the Consigliera Nazionale di Parità at the Ministry of Labour and Social Policies.

European Network for Women Excellence

The European Network for Women Excellence (ENWE) is an advocacy project focused on building a network of databases of female professionals selected from various fields of knowledge. The project aims to promote the presence of female excellences in European media and in panels and conferences all around Europe. It is fostered by a community of Italian female journalists and cultural activists who think that it is urgent to give back a gender-balanced representation in the European media landscape.
The European Network for Women Excellence is a project developed by the association GiULiA Giornaliste and by the agency for cultural transformation cheFare, and is one of the winners of the ‘Expanding the Female Talent Pipeline in Europe‘ grant by Open Society Foundations.

The project is supported by the Osservatorio di Pavia and by Fondazione Bracco, both of them partner of “100 donne contro gli stereotipi” (together with GiULiA Giornaliste), the project that inspired the north of ENWE.

Diversity Media Awards

Created by the Diversity association on the model of American GLAAD Awards, the Diversity Media Awards are the first and unique Italian award that promotes a fair representation of the LGBT+ people and fights the discrimination based on gender identity and sexual orientation. The project is focused on an annual research (DMR) that aims to appreciate and analyse diversity and inclusion of the LGBT+ people in the media contents. Since 2019 the DMA have been extended to 5 diversities: gender, age, ethnicity, (dis)ability and sexual orientation.

The Osservatorio di Pavia participate to the Diversity Media Awards since its first edition by monitoring the media coverage of topics and media events pertaining to community and LBGT+ people and, since, 2019, related on gender identity, aging, ethnicity and disability too.

Global Media Monitoring Project

The largest and and most extensive study on the representation of women in news media. It is also the largest advocacy initiative in the world on changing the representation of women in the media. The Global Media Monitoring Project is promoted by the World Association for Christian Communication with the support of UN Women. It is carried out every five years since 1995. The fifth research in the series was conducted in 2015 and has involved 114 countries around the world, making possible a huge data collection, which are useful to study the visibility of women during the time, by different region of world and by different types of media, digital media included.

The Osservatorio di Pavia has involved in the GMMP project since 2005, with the University of Padua and others universities, associations, and groups of the civil society.

The 2015 edition was awaited with particular interest, marking the twentieth anniversary of the Beijing Platform and Declaration, which in 1995 recognized the media sector as strategic for improving the condition of women around the world. The results of the media monitoring has shown that there is still a lot to do: except for a few distinctions, the slow progress towards a balanced and non-stereotyped gender representation in the news media has ground to a halt.

The GMMP 2020, which will take place in Autumn, will generate new statistics to track change in media gender equality indicators, and at the same time, contribute data to measure performance in efforts to end all forms of discrimination against all women and girls everywhere responding specifically to the need for robust measurement of country performance on establishment of legal frameworks to promote, enforce and monitor equality and non-discrimination on the basis of sex .

GMMP 2020 will update the evidence, identify persistent and emerging gaps, develop global, regional and national plans of actions on the basis of the evidence, and support implementation of the plans of action following the media monitoring.

GLocal Media Monitoring Project

In 2015, with the support of the Co.Re.Com. of Region Abruzzo, Lazio and Toscana, the Osservatorio di Pavia realized the 2nd edition of the GLocal Media Monitoring Project, a project focused on the gender representation in the media contents of private TV, based on the GMMP methodological and networking approach.

The 3th Edition of the GLocal Media Monitoring Project will take place in Autumn 2020, with the support of the Co.Re.Com. of Emilia Romagna and Sardinia and the Comitato Provinciale per le Comunicazioni of Bolzano.

Rio 2016. Women on the podium

Research and advocacy project to promote gender equality in the sports in and through the mass media. In spite of recent progress, there is still a gap between women and men in the world of sports. As the former minister Valeria Fedeli claims. “In Italy, the deep gender differences in the access to sports practice are the mirror of the cultural, economic and social prominence of the male sports. The gap is well visible especially when you consider the lack of attention given by media to the female sports.”
The media could more actively foster an equal sports culture, not only for social justice but also for the substantial need to financially support the women’s sports sector. As highlighted by the European Charter of Women’s Rights in Sport promoted by the UISP in 1985, updated in 2014 and recently accepted by the Italian Lower Chamber with a motion and commitment for the Government and sports institutions to implement its guidelines, in fact: «the lack of media interest negatively affects the recruitment of sponsors and contributes to a lack of funds for women’s sport ».

Monitoring of the representation of the female figure in RAI TV programming

The RAI_MISE 2010-2012 service contract, approved on 27 April 2011, presents for the first time a series of articles which introduces equal opportunities in the guiding principles of the RAI offer, and provides for the implementation of an annual monitoring to verify the equality of gender in the RAI television offer. The Osservatorio di Pavia collaborated with the radio-television public service concessionaire in setting up an experimental monitoring system, on a few sample weeks, in the years 2012 and 2013. Subsequently, the activity was expanded, to a representative sample of all the annual programming of the generalist networks, has become permanent and guaranteed by the service contracts subsequently signed by the company, and put out to tender. The Osservatorio was awarded the monitoring for the years 2014, 2015, 2018, 2019. The 2018 and 2019 reports, made public by RAI, are attached below.

Monitoring of the representation of the female figure in RAI programming Year 2018

Monitoring of the representation of the female figure in RAI programming Year 2019